
Maui Wowi
Small Business Franchise Opportunity
Description
The largest Hawaiian Coffee/Smoothie franchise in the
United States, Maui Wowi is also ranked #175 in Inc.
500 (2005) and ranked #106 in Entrepreneur Top 500 with
over 300+ units operating.
Maui
Wowi offers a simple, profitable, and flexible business
model with low investment where you can start with one
location and scale up to multiple locations. With one
franchise fee, an owner gets the rights to open multiple
locations ranging from a mobile cart, trailer, or four-wall
kiosk to a stand alone drive-thru or storefront.
Maui
Wowi allows you to build a business that fits your lifestyle.
Maui Wowi is the perfect low-investment, low-risk business
to build wealth while spending time with your family,
traveling, or pursuing your dreams! As a Maui Wowi business
owner, you can run the show yourself or you can manage
the managers. You have the option of working full-time,
part-time, from home or hands-on, build your business
fast or slow, and enjoy what's important to you!
Background
Year
Established: 1983
Year First Franchised: 1997
Franchised Units: 320
Company Owned Units: 400+
Financial
Terms
Location
(Fixed) Franchise Fee: $27,500
Initial Investment: $150,000 - $250,000
(includes franchise fee)
Liquidity: $50,000 Net Worth:
$250,000
Standard Franchise Fee: $34,500
Initial Investment: $65,000 - $250,000 (includes
franchise fee)
Liquidity: $50,000 Net Worth: $250,000
Empire Builder: $59,500 Franchise Fee
Initial Investment: $200,000 - $800,000 (includes
franchise fee)
Liquidity: $75,000 Net Worth: $500,000
Director of Regional Support: $100,000 - $1.2
milliion Franchise Fee (Dependent on territory size)
(DRS=Area Developer)
Royalty: None
Advertising Costs: 12% of Product
Purchases / NOT GROSS SALES
Average Number of Employees: 2
Passive Ownership: Yes, multiple
unit ownership is encouraged
Support
& Training Provided
Financial
Assistance Provided: Third Party
Site Selection Assistance: Yes -
entire turnkey process
Lease Negotiation Assistance: Yes
Co-Operative Advertising: Yes
Training: Five days in Denver, CO
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SMALL BUSINESS FRANCHISE OPPORTUNITY

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